There’s a moment every Gudi Padwa morning that stays with you. The house smells of freshly drawn rangoli and neem-jaggery prasad. Somewhere, your mother is adjusting her Paithani in the mirror. And then she reaches for her jewellery box — the one with the velvet lining that’s been touched a hundred times before — and clasps on her Thushi, her Mangalsutra, her Nath. Suddenly, the outfit is no longer just clothes. It’s a statement. It’s heritage, worn.
Gudi Padwa is one of the Sade Teen Muhurats — the three and a half most auspicious days in the Hindu calendar. What does that mean for you? Unlike other festivals where you need to calculate specific puja timings, the entire day of Gudi Padwa is considered supremely auspicious. Every moment is a good muhurat.
Gold Buying Tip: Since the entire day of Gudi Padwa is auspicious, you don’t need to rush for a specific time slot. Visit our Borivali or Thane stores at your pace, try on different pieces, and take your time choosing something you’ll truly love. That said, mornings tend to be less crowded if you prefer a relaxed shopping experience.
This makes Gudi Padwa one of the most popular days across Maharashtra to purchase gold, start a new business, book a home, or invest in something meaningful. For generations, families have chosen this day to gift jewellery to new brides, daughters, and daughters-in-law — a tradition that continues to thrive.
Maharashtrian jewellery isn’t just ornamental — each piece carries meaning. It tells the world something about who you are, where you come from, and what you value. Here’s a closer look at the pieces that make a Gudi Padwa look truly authentic.
The Mangalsutra holds a deeply personal significance for married Maharashtrian women. Traditionally strung with black and gold beads, it symbolises the bond of marriage and is among the first pieces of jewellery worn each morning.
Today, Mangalsutra designs have evolved beautifully. From the traditional double-vati style to sleek, diamond-studded pendants that work with both sarees and western wear, there’s a Mangalsutra for every personality.
Ask any Maharashtrian woman, and she’ll tell you: the sound of gold bangles is the sound of celebration. Patlya (flat bangles) and Tode (thick, rounded bangles) are staples of the Marathi jewellery wardrobe. They catch the light when you serve Puran Poli, they jingle when you draw rangoli, and they quietly announce that today is not an ordinary day.
The Kolhapuri Saaj is perhaps the most recognisable Maharashtrian necklace. Featuring a series of leaf-shaped gold pendants strung together, it sits gracefully on the collarbone and instantly identifies its wearer as someone who values tradition. Whether it’s an heirloom passed down or a brand-new purchase, the Kolhapuri Saaj is a Gudi Padwa favourite.
Since 1993, Manubhai Jewellers has been more than a jewellery store— it’s been a part of Mumbai’s family celebrations. The first engagement ring, the mother’s wedding necklace, the baby’s first gold bangle — these are moments we’ve been trusted with for three decades.
What makes us different? We’ve always believed that jewellery should be personal. That’s why every piece at Manubhai — from our Madhuban bridal collection to our Diamond Diva and Stardust collections — is designed to feel like it was made just for you.
Here’s what our customers consistently tell us they appreciate:
100% BIS Hallmarked — Every 22KT and 18KT piece is hallmarked for purity, so you never have to second-guess your purchase.
Unmatched Variety — From traditional Maharashtrian gold to Italian-inspired contemporary designs, Kundan, Jadau, Polki, and bespoke diamond pieces — all under one roof.
Expert Guidance — Our team doesn’t just sell jewellery; they help you find the piece that matches your personality, your outfit, and your budget.
Exclusive Collections — The Festival of Diamond Masterpieces, MJ x Neeta Lulla Bridal Collection, Utsavi, and New Arrivals that you won’t find anywhere else.
Gudi Padwa is traditionally a time for gifting — especially to newlywed brides, daughters, sisters, and mothers. If you’re thinking about a meaningful gift this year, jewellery is the most timeless choice. Here are a few ideas based on who you’re gifting:
For a New Bride: A 22KT Antique Mangalsutra with Goddess Lakshmi motifs. It’s traditional, auspicious, and something she’ll wear every day with pride.
For Your Mother: A pair of classic Patlya bangles or a new Thushi to add to her collection. She probably already has a favourite — but another one? She won’t say no.
For Your Sister or Daughter: A contemporary gold pendant or delicate diamond earrings from our Daily Wear Essentials collection. Something she can wear to work, to dinner, and yes — to the next family gathering.
For Yourself: Honestly? You deserve something too. A piece of temple jewellery you’ve been eyeing, a Nath you’ve always wanted to try, or a statement ring that’s just… you. Gudi Padwa is about new beginnings. Start the year by investing in yourself.
When you wear Maharashtrian jewellery on Gudi Padwa, you’re participating in something larger than fashion.
Gudi Padwa 2026 is on Thursday, March 19, 2026. The Pratipada Tithi starts at 6:52 AM on March 19 and ends at 4:52 AM on March 20. The entire day is considered auspicious for gold purchases and new beginnings.
Gudi Padwa is one of the Sade Teen Muhurats — the three and a half most auspicious days in the Hindu calendar. The entire day is considered favourable, which means you don’t need a specific muhurat to buy gold, jewellery, property, or start a new venture. This makes it one of the most popular gold-buying days in Maharashtra.
The quintessential Gudi Padwa jewellery includes a Thushi (gold choker), Nath (traditional nose ring), Mangalsutra, Kolhapuri Saaj (leaf-pendant necklace), Patlya and Tode (gold bangles), and temple jewellery.
Yes. Our Madhuban bridal collection is dedicated entirely to traditional and contemporary bridal jewellery. We also offer the MJ x Neeta Lulla Bridal Collection and custom-designed bridal sets. You can explore these at our Borivali or Thane stores.
Absolutely. Every 22KT and 18KT gold piece at Manubhai Jewellers is 100% BIS Hallmarked, ensuring certified purity and transparency for every purchase.
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