Social Media Executive

Position Overview:

We are looking for a result-oriented Social Media Executive who will not only manage day-to-day social media operations but will also be accountable for the performance and growth of our social media pages. This role requires ownership, analytical thinking, and a clear understanding of how content translates into engagement, inquiries, and walk-ins

1. Social Media Management (Execution)

• Plan, manage, and execute the monthly and weekly social media calendar.
• Ensure timely posting of reels, stories, static posts, highlights, and campaigns.
• Maintain brand tone, visual consistency, and premium aesthetics across all platforms.
• Coordinate with internal teams for shoots, creatives, product information, and store updates.

2. Performance Tracking & Growth

• Track daily and weekly performance metrics: Reach, Engagement, Saves, Shares, Profile
  visits, DMs, inquiries, and leads.
• Analyze what content works and what doesn’t.
• Suggest data-backed improvements for content formats, hooks, captions, and posting times.
• Take responsibility for month-on-month growth of social pages.

3. Reporting & Review

• Share a weekly performance report with clear numbers, insights, and action points.
• Present monthly performance summary vs targets.
• Identify gaps and propose corrective actions proactively.

4. Audience Engagement & Lead Handling

• Monitor comments, DMs, and story replies daily.
• Respond in a timely, brand-appropriate manner.
• Coordinate with sales/store teams to close social media inquiries.
• Track lead source and outcome where applicable.

5. Content Optimization & Trends

• Stay updated with social media trends, reels formats, and algorithm changes.
• Adapt trends in a way that suits a premium jewellery brand.
• Continuously improve content quality to drive engagement and visibility.

6. Ownership & Accountability

• Take end-to-end ownership of assigned tasks.
• Ensure zero dependency for follow-ups or reminders.
• Maintain professionalism, clarity, and confidence in communication.
• Treat social media as a performance-driven marketing channel, not just a posting platform.

Key Skills & Requirements

• 2–4 years of experience in managing and growing brand social media pages
• Strong understanding of social media analytics and insights tools
• Ability to connect content performance with business objectives
• Hands-on experience with Instagram and Facebook (reels-focused)
• Strong coordination and execution skills

Key Performance Indicators (KPIs)

• Month-on-month growth in reach and engagement
• Increase in profile visits and inquiries
• Content consistency and execution discipline
• Quality and clarity of weekly performance reports
• Contribution of social media to store walk-ins / leads

Ideal Mindset

• Performance-focused, not activity-focused
• Takes ownership like a brand custodian
• Comfortable with accountability and targets
• Thinks analytically while executing creatively

Qualifications:

REQUIRED SKILLS and QUALIFICATIONS:

• Bachelor’s degree in Marketing, Mass Communication, Media Studies, Business, or a
  related field
• Specialized certification in Digital Marketing / Social Media Marketing will be an added
  advantage
• 2–4 years of hands-on experience managing brand social media pages (retail, lifestyle,
  luxury preferred)
• Strong working knowledge of Instagram, Facebook, and their analytics/insights tools
• Basic understanding of content performance metrics, audience behaviour, and growth
  tracking
• Familiarity with social media management tools and reporting dashboards is a plus
• Technical Skills- Proficiency in MS Office, Google Workspace, marketing and AI tools (Analytics,
  Campaign platforms)

DESIRABLE QUALIFICATIONS:

Familiarity with design tools

• Knowledge of tools like Google Analytics, Meta Business Suite
• Experience in managing influencer marketing campaigns